Through the identity developed we wanted to represent the European Heritage Days on the basis of the industrialization traces of Porto. Starting from a general urbanization plan of 1950, we chose to use a rough spot to graphically achieve a representation of what is the 20th century industry.
In terms of colors, we combine the color black, representative from the dirty and rude side associated with the industry, with the classic red as opposed to black, historically used in the varied media as well as in editorial objects.
Thus, both the map and the grid represent the industry traces that ultimately shaped the residential and commercial grid of Porto during the 20th century, easily perceiving the relationship between the identity of the event and the city industries.
